Internet Retail Giant Amazon Now Carries EnerJel™

AVENTURA, Fla., Jan. 6, 2012

AVENTURA, Fla., Jan. 6, 2012 /PRNewswire/ -- Fuse Science Inc. (OTCQB: DROP) (www.fusescience.com), announced today that its new EnerJel™ product is now available for sale on Amazon.com. The online retailer has over 60 million active customers worldwide and represents the first in a series of expanded distribution channels planned by the company.

(Logo: http://photos.prnewswire.com/prnh/20110615/CL20255LOGO )

Fuse Science launched its first product EnerJel™ in a series of 4 on December 30, 2011 online at www.poweredbyfuse.com. The overwhelming interest in Fuse Science and the product launch forced the company to increase server capacity ahead of schedule in order to handle spikes in traffic. These actions were completed in real time without issue and positions the company's accelerated growth. Inherent in this strategy is the continued advancement of its global distribution strategy that began online and will move to targeted global retail locations in 2012.

Such demand was created as Fuse Science has made significant inroads within the athletic community and was able to secure endorsers to include Tiger Woods, David "Big Papi" Ortiz, and Arian Foster. FUSE Science made major headway this week as Tim Grover (trainer to the NBA elite) endorsed EnerJel™ and said, "I am partnering with Fuse Science and sharing this technology with some of the best athletes in the world to help them improve their nutrition and natural performance."